Hospitality commercial analytics

Unlocking the future of commercial strategy with technology.

Forecast demand, value your space, and know which business to say yes to before you commit.

Trusted by hospitality teams at

Our mission

Our mission

We bring together deep industry expertise, modern science, and a high-empathy approach to launch next-generation commercial analytics that enable hospitality leaders to make faster, smarter commercial strategy decisions.

2025
Founded in Raleigh, North Carolina
20+
Years each leading revenue strategy and data science
3
Products in market, from forecasting to event space
6
Hospitality sectors served
Products

Three products. One commercial view.

Forecasting, business intelligence, and event space optimization, each built around a real commercial problem we solved alongside hotels.

Now available, launched September 2026

See the full value of every event before you say yes.

Capstone brings space, pricing, demand, event patterns, and displacement together, so sales and revenue teams can price and accept group business with confidence.

Capstone opportunity evaluation screen
Long-term forecasting and strategy

Plan the year ahead from data, not instinct.

RST3 predicts demand, occupancy, and revenue from historical performance, market trends, and external factors, supporting pricing, resource allocation, and budgeting.

Commercial analytics platform

One source of truth for the whole commercial team.

4Tel brings revenue, sales, marketing, and operations data together with real-time dashboards, predictive forecasting, and market benchmarking.

Sectors

Built for every corner of hospitality.

Sector-specific insight wherever space, time, and demand have to be priced and planned.

Our approach

Hospitality expertise, modern science.

  1. 01

    Advanced analytics

    Internal and external data turned into a clear commercial picture, from top-line demand to the profitability behind it.

  2. 02

    AI-driven forecasting

    Predictive models that anticipate demand, guest behavior, and market shifts, so teams act before the numbers move.

  3. 03

    Intelligent automation

    Manual reporting replaced with repeatable tools, freeing commercial teams to spend their time on decisions.

Built by operators

From the founders

“We didn’t start with technology and go looking for a problem. We started with real commercial problems.”

Timothy WiersmaCo-Founder, President and CEO
Timothy Wiersma
Timothy WiersmaPresident and CEO
Dan Skodol
Dan SkodolPartner, Data Science
Capstone by RG Venture Studio

Is this the right business, for this space, at this price?

Capstone helps hotel and venue teams answer that with confidence, quickly enough to compete for the business.