We’re a focused, agile company that blends deep hospitality expertise with modern data science and a human-centered approach — like a skilled pilot landing a plane through changing conditions.
Our technology brings clarity, confidence, and smarter decisions, helping hotels, venues, and outlets anticipate market shifts, uncover new revenue, and execute strategy with precision.
Founded in 2025, RG Venture Studio is the natural evolution of our work at Revenue Generation LLC, where we spent years building and perfecting bespoke commercial analytics tools for the hospitality sector.
Through that journey we found a bigger opportunity: to take the insights, technology, and proven successes we developed for hotels and event spaces and expand them across the broader hospitality landscape.
Today, RG Venture Studio is focused on creating innovative, technology-driven solutions that empower hotels, event venues, restaurants, and other hospitality businesses to unlock new levels of commercial performance.
Our mission is simple: transform data into growth, and strategy into results.
More than two decades each in revenue management, data science, and hospitality leadership.
Co-Founder, President and CEO
Tim leads international initiatives in revenue strategy, commercial analytics, and sustainable growth for hospitality, and has served as Chair of HSMAI’s Revenue Optimization Advisory Board.
Timothy Wiersma is the CEO of Revenue Generation and RG Venture Studio. With over two decades of executive leadership experience, he has spearheaded revenue management for global portfolios at Host Hotels & Resorts, TPG Hospitality, and Westmont Hospitality.
Tim has partnered with many of the world’s most prestigious brands, including Marriott, Westin, Four Seasons, Ritz-Carlton, InterContinental, Wyndham, and Sheraton. Renowned for forward-thinking, analytics-driven strategies, he continues to shape the future of revenue management by delivering measurable results and long-term value for hotel owners, investors, and operators worldwide.
Co-Founder and Partner, Data Science
Dan has spent more than two decades in revenue management, data science, and analytics across hospitality, gaming, multifamily housing, and aviation.
Currently Vice President of Data Science and Analytics at Revenue Generation, Dan previously held leadership roles at Inspirato, Cendyn, and The Rainmaker Group, where he led product innovation, business intelligence, and advanced analytics for global hospitality brands.
Earlier, he helped pioneer revenue management for the multifamily industry with Archstone, held Director of Revenue Management roles with large casino resort hotels in Atlantic City, and began his career in finance and operations with Northwest and Mesaba Airlines. Dan is known for blending analytical rigor with strategic vision.
Our leadership has partnered with many of the world’s most prestigious hotel brands.
Capstone helps hotel and venue teams answer that with confidence, quickly enough to compete for the business.
